MYSK Records is an independent electronic music label founded in Montreal by Jovan Andric, blending deep melodic grooves, uplifting energy, and refined visual aesthetics. Born from the creative spirit of MYSK Agency, the label celebrates a design-driven approach to music — where sound, atmosphere, and storytelling meet. Focused on melodic and vocal-driven house, progressive, and disco-inspired sounds, MYSK Records is dedicated to releasing music that connects emotionally while keeping dancefloors alive.
A Creative Visionary
Meet Jovan Andric, the founder of MYSK Agency. His educational journey encompasses industrial design studies and a bachelor's degree in Fine Arts. With a rich background spanning over 15 years in the creative field, he excels notably in graphic and web design. Mixed with his knowledge of the Webflow platform, he seamlessly blends style and functionality to his designs. This unique blend of creativity, education, and technical expertise defines his dynamic approach to crafting innovative and visually appealing solutions.
Artistry Beyond Boundaries
Jovan's artistic talents transcend the digital canvas. As a music producer and DJ for over two decades, he built and promoted his own brand during a time when social media was still in its infancy—relying instead on creative grassroots marketing, eye-catching flyers, event branding, and strategic networking to grow his audience. Performing in nightclubs across Montreal and beyond, he became a driving force behind captivating auditory experiences. That journey taught him invaluable lessons about connecting with people both visually and strategically—insights that now inform his approach to design.